Last updated: 15 November 2025

At ANTΛH, we value your privacy as deeply as the traditions and stories that inspire us.

This Privacy Policy describes how we collect, use, and protect your personal information when you visit or make a purchase from www.antah.in (the “Site”).

By using our Site, you consent to the practices described below.

1. Information We Collect

We collect the following types of information:

A. Personal Information

When you purchase from our store, create an account, or contact us, we may collect:

• Full name
  
• Billing & shipping address
  
• Email address
  
• Phone number
  
• Payment information (processed securely via third-party gateways)
  

We do not store your full payment details.

B. Device Information

Collected automatically when you visit our website:

• IP address
  
• Browser type
  
• Device type
  
• Cookies
  
• Pages viewed
  
• Time spent on site
  

This data helps us improve your experience.

C. Order Information

Including:

• Products purchased
  
• Order date & time
  
• Transaction amount
  
• Shipping details
  

D. Marketing Information

If you sign up for our newsletter:

• Email address
  
• Preferences for updates and offers
  

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders
  
• Communicate order updates
  
• Provide customer support
  
• Improve our website and services
  
• Send promotional emails (only if you opt in)
  
• Detect and prevent fraud
  
• Comply with legal obligations
  

We never sell or rent your personal information.

3. Sharing Your Information

We share your data only with trusted partners necessary for operating our business:

• Shopify (our e-commerce platform)

• Payment gateways (Razorpay/Shopify Payments/UPI)
  
• Shipping and logistics partners
  
• Analytics tools (Google Analytics, Meta Pixel)
  
  Email service providers (for newsletters)
  

Each partner is required to protect your data and use it only for the agreed purpose.

4. Cookies & Tracking Technologies

We use cookies to:

• Improve site performance
  
• Remember your preferences
  
• Analyze browsing patterns
  
• Deliver personalized content
  

You may disable cookies in your browser settings, but some site features may not work properly.

5. Data Retention

We retain your data only for as long as necessary:

• Order information: 5 years (for legal and tax compliance)
  
• Account information: until you request deletion
  
• Marketing emails: until you unsubscribe
  

6. Security

We follow industry-standard security practices to protect your information:

• Encrypted payment processing
  
• Secure servers
  
• Limited internal access
  
• Regular system monitoring
  

While no method is 100% secure, we take all reasonable steps to protect your data.

7. Your Rights

Depending on your region, you may have the right to:

• Access your personal data
  
• Request corrections
  
• Request deletion
  
• Opt-out of marketing emails
  
• Restrict or object to data processing
  

To exercise your rights, contact us at support@antah.in.

8. Third-Party Links

Our website may include links to external websites.

We are not responsible for their privacy practices and encourage you to review their policies separately.

9. Children's Privacy

Our site is not intended for individuals under the age of 13.

We do not knowingly collect data from children.

10. Changes to This Policy

We may update this policy from time to time.

Any changes will be posted on this page with an updated “Last Updated” date.

11. Contact Us

For any privacy-related questions, data requests, or concerns, please contact:

ANTΛH

📧 support@antah.in

🌐 www.antah.in